Networking made easy: 5 tips for successful networking

The autumn events calendar is filling up with lots of great events, and it’s important to take advantage of them, either to build and maintain your own network or simply to expand your reach. The most important thing is to be prepared and have a plan, as all three factors play an important role in […]
Employer branding & social media: a lot has changed

Yesterday, I had the opportunity to deliver another guest lecture on employer branding and social media at the Advertising Academy. It was an exciting and inspiring discussion with the students. One thing is clear: a lot has happened in the last 12 months. 💡 Employer branding is about putting your corporate philosophy into practice and […]
The First Day on the Job: new Perspectives for Candidates and Companies

Whether you are changing jobs or embarking a new career, the first day at a new company is always an exciting time for everyone involved. It’s quite normal to feel nervous and not sleep as well as usual. Then there’s the question of all questions: have I really made the right decision? This applies to […]
Candidate journey: dream trip or horror trip?

Just a few years ago, labour and skills shortages, an unemployment rate lower than it has been for a long time, and employees making tough demands would have been unthinkable. Due to demographic changes, there will be 10% fewer workers available in the coming years than in the past. It is fair to say that […]
5 tips for a powerful first impression

(c) picture by Svensk Filmindustrie (SF) What can we learn from Pippi Longstockingfor the next initial meeting I was inspired to write this article during a business trip When I spent a day with people I had never met before, with whom I wanted to build a professional relationship. There were some exciting and unexpected […]
„We are like a family“ – is a statement that has no place in business

„We are like a family“ – is a phrase I often hear in companies, or see as part of their employer branding strategy. But let’s be honest – why is that? Family matters are not always easy. Just think of the well-known Christmas drama. So why do so many people still strive for a family […]